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FSBO or Realtor?

Recently, I saw an online article, giving the major reasons why a seller should use a Realtor, rather than doing it themselves (FSBO=For Sale By Owner).

Sold by Nancy Aroneck

  1. A professional Realtor knows how to sell and close a property. We do it all day, every day. We see properties in every shape, condition, price range. We professionally list and sell homes for a living.
  2. A Realtor knows how to work the system to receive maximum exposure from prospective buyers. When selling a house, the property must be listed on hundreds of internet sites. Realtors know how to  do this, getting maximum exposure with professional photographs, pulling emotional heart-strings and providing financial criteria for their buyer audience. We know who is looking and who to contact.
  3. A Realtor will know how to prepare a house for sale and get it ready for the market. Is the seller prepared to deal with home contractors or know where to find trustworthy home-vendors? Does the house need costly repairs, such as interior and exterior painting, flooring, wood or brick repairs, kitchen or bathroom remodeling? Or does it just need to be decluttered, with the furniture rearranged and staged? Sometimes, a house doesn’t need anything and a seller wants to make unneeded repairs; it’s the Realtor’s job to stop them!
  4. A Realtor can get buyers into your home. Will a FSBO know how to properly and safely hold an Open House, then recognize and pre-qualify the buyers who come to the Open House? i.e.: does a visitor have to pre-sell their existing home before buying another; are they financially qualified to purchase a home in that price range; are the visitors just nosy neighbors? A good Realtor knows how to deal with these situations. In our market, relocating buyers (“relos”) will be using only Realtors, and their Realtors won’t show a FSBO because (a) they don’t know about it, (b) it is not prepared or priced correctly for the market and (c) their relo company is controlling the process. That company will not allow the buyer to purchase a non-Realtor-listed property. Relo’s receive incentives for moving; many of those incentives and exclusions, are specified in advance by the relo company. Relos are usually in a time crunch and cannot waste valuable showing time looking at houses they cannot/will not purchase.
  5. A Realtor knows the different areas of the city. Is the area declining or inclining in value? What are the future plans for the surrounding area? Are there plans for a school redistricting, a major street expansion, a sports stadium nearby? What grocery stores, recreational amenities, schools and entertainment venues are near the property?
  6. A trained Realtor knows how to effectively negotiate. She/he will negotiate objectively and fairly, not allowing emotions into the process and will strive for a win/win situation, in which a seller and  a buyer get what they want out of the sale. A Realtor knows how to get everyone to the closing table in a fast and effective manner. A happy closing is what everyone wants!

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